Links
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The original concept of the internet
depended on related content being connected by links.
In that way, knowledge could "grow" in an
almost organic manner. Not only would ideas be connected
vertically, but within the same document, the links
could also help you find horizontally connected ideas*.
Google has built its' search engine
around this connectedness. Its algorithm for search
results places extra weight on outside links as an
indicator of a site's relative worth to other people.
The significance of that weighting should be taken
into account as you set up your site.
Make an effort to create a site map,
so that important links are laid out in a hard-wired
"map" for search engines. Create pages where
you recognize sites who have linked to you. Try to
fill your pages with organized ideas, so that other
sites looking for simple ways to order the relative
chaos of the web will link to you.
Avoid formats which interrupt the
search engine's journey along the links. Your site
map, menu and people who link to you are the organizational
sign posts that determine how easily you can be found.
(Vertical systems include
all the information about a specific idea or business,
from the simple to the complex, whereas horizontal systems
trace a use or concept as it applies to different uses
across many businesses or ideas.) A business that specializes
in fruit of all kinds, and both grows it and sells it
is a vertical structure.)
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