Customers usually scan a page, looking at pictures and bold menus before they read the text. Judicious use of white space and image help focus their attention. However, images should be considered eye-candy to compliment text, not a subsitute for it. Images should load quickly, relate to the topic, illustrate and expand on the ideas.

Collections of "professional" stock photos are available, but have the twin draw backs of being expensive and having a canned look. If possible, use images that relate to your own business, customers and personnel.

We edit photos, scan and clean up the clutter (candid shots that turned out well except for one little detail that needs to vanish), create illustrations, and develop custom animated images. Your unique images can add color, emphasis and interest to what would otherwise be dull blocks of text.