Images -
Customers usually scan a page,
looking at pictures and bold menus before they read
the text. Judicious use of white space and image help
focus their attention. However, eye-candy should not
overwhelm the text, but should compliment it. Images
should load quickly, relate to the topic, illustrate
and expand on the ideas.
Collections of "professional"
stock photos are available, but have the twin draw
backs of being expensive and having a canned look.
If possible, use images that relate to your own business,
customers and personnel.
We edit photos, scan and clean up
the clutter (candid shots that turned out well except
for one little detail that needs to vanish), create
illustrations, and develop custom animated images.
Your unique images can add color, emphasis and interest
to what would otherwise be dull blocks of text.
|
