TANSTAFL
The problem with setting up a web log, is that you have to find something constructive to say on a regular basis.
Recently, a client forwarded an email that touted the salubrious effect a blog could have on his web site's search characteristics. But when I looked at the message in the email, what I saw was a marketing advertisement, selling the sizzle.
It may be that a blog filled with fresh content can improve a site's visibility. But it isn't enough to have a container; you need something interesting to put in it. Whether information, entertainment, or analysis, the content has to keep the reader's attention. That brings up a perennial difficulty: Who is going to write/ create all that attention grabbing, reader addictive material?
If the blog content is crafted by a writer with an ear for what reads well, and an eye for what is currently in the public taste, maybe your blog will draw traffic. What is more likely is that, after the first burst of enthusiasm, trying to churn out content on a daily (or at least weekly) basis will wear down the blogger's fortitude, and the blog will gather dust.
When someone sends you a piece of advertising that tries to sell you a new product, method, or tool, you need to think about several aspects of it.
In the end, what counts is whether the item you are buying improves your ability to deliver product, or whether it adds to day-to-day maintenance. In general, you get what you pay for, and what you are willing to develop. There ain't no free lunch
Recently, a client forwarded an email that touted the salubrious effect a blog could have on his web site's search characteristics. But when I looked at the message in the email, what I saw was a marketing advertisement, selling the sizzle.
It may be that a blog filled with fresh content can improve a site's visibility. But it isn't enough to have a container; you need something interesting to put in it. Whether information, entertainment, or analysis, the content has to keep the reader's attention. That brings up a perennial difficulty: Who is going to write/ create all that attention grabbing, reader addictive material?
If the blog content is crafted by a writer with an ear for what reads well, and an eye for what is currently in the public taste, maybe your blog will draw traffic. What is more likely is that, after the first burst of enthusiasm, trying to churn out content on a daily (or at least weekly) basis will wear down the blogger's fortitude, and the blog will gather dust.
When someone sends you a piece of advertising that tries to sell you a new product, method, or tool, you need to think about several aspects of it.
- Does the tool improve delivery of your product/services
- Does it offer content, or is it something you have to fill with content
- Has the marketeer clearly defined just how the tool is going to work its' magic for you, or are you being sold a vision based on aspects that aren't actually included in what they are selling.
- Are you willing to provide the ongoing work it takes to make the tool effective?
In the end, what counts is whether the item you are buying improves your ability to deliver product, or whether it adds to day-to-day maintenance. In general, you get what you pay for, and what you are willing to develop. There ain't no free lunch
posted by jbell at
1:18 PM
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